Speaker at a business conference
Ben Lambotte Blog

Ben's Google Ads Playbook

Breakdowns, case studies, and strategies pulled from real accounts - not theory.

10

Articles

250+

Accounts audited

84%

Avg. revenue growth

Google Ads dashboard showing wasted budget analysis
LatestGoogle Ads

Why Most Google Ads Accounts Waste 40% of Their Budget (And How to Fix It)

Ben Lambotte 6 min read
Google Ads dashboard showing wasted budget analysis
Google Ads

Why Most Google Ads Accounts Waste 40% of Their Budget (And How to Fix It)

After auditing 250+ Google Ads accounts, Ben has identified the same five budget leaks appearing again and again. Here's what they are and how to plug them fast.

Ben Lambotte 6 min read
Revenue growth chart showing 90-day performance improvement
Strategy

The 90-Day Revenue Takeover: What It Is, How It Works, and Why It Delivers

Ben's signature system has delivered an average 84% revenue increase for clients. Here's a transparent look at exactly what happens during those 90 days.

Ben Lambotte 5 min read
E-commerce shopping analytics dashboard
Google Ads

Google Ads for E-commerce in 2026: What's Changed and What Actually Works

Shopping campaigns look different in 2026. Performance Max has matured. Smart bidding is smarter. Here's what e-commerce brands need to know to stay profitable.

Ben Lambotte 7 min read
Local plumbing business showing growth results
Case Studies

Case Study: How a Local Plumbing Company Went from 12 to 87 Leads Per Month

A York-based plumbing company was spending £2,500/month on Google Ads and getting 12 leads. After the 90-Day Revenue Takeover, they hit 87 leads per month at a lower cost per lead.

Ben Lambotte 4 min read
Landing page design and conversion optimisation
Conversion

7 Landing Page Mistakes That Are Killing Your Google Ads Conversions

You can have the best Google Ads campaigns in the world, but if your landing pages don't convert, you're pouring money down the drain. Here are the 7 mistakes Ben sees most often.

Ben Lambotte 5 min read
Service business owner reviewing Google Ads performance
Industry

Google Ads for Service Businesses: The Only Guide You Need in 2026

Service businesses have unique challenges with Google Ads. Ben shares the exact strategies that work for plumbers, solicitors, clinics, and other service providers in 2026.

Ben Lambotte 8 min read
Professional Google Ads management 90-day growth plan strategy and roadmap
Strategy

The 90-Day Google Ads Management Growth Plan - everything that goes into it and why it works

Most Google Ads management plans are generic templates. Ben's 90-Day Growth Plan is a bespoke, data-driven roadmap covering everything from keyword strategy to revenue forecasting - built personally for your business.

Ben Lambotte 15 min read
Step-by-step Google Ads account setup guide on laptop screen
Guides

How to Set Up a Google Ads Account in 2026 - a Complete Step-by-Step Guide

Setting up a Google Ads account the right way from the start saves you months of wasted spend. Ben walks through every step - from creating your account to configuring the settings most people get wrong.

Ben Lambotte 12 min read
Business owner sharing Google Ads account access with agency on laptop
Guides

How to Share Google Ads Access With an Agency or Freelancer - the Right Way

Sharing Google Ads access the wrong way can lock you out of your own account or give an agency too much control. Ben explains the correct process - including MCC linking, access levels, and what to watch out for.

Ben Lambotte 10 min read

Showing 1-9 of 10 articles